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Campaign evidence, practical China advertising guides, and marketing research. Start with the question behind your next decision.

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3 Articles

Case Study
Tencent vs Xiaohongshu Image Ads: B2B Advertising in China
A first-party comparison of image-ad creative, reported lead costs, and the limits of cross-platform measurement.
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Practical Guide
How Can Foreign Businesses Advertise on WeChat in China?
Account eligibility, ad formats, Chinese-language creative, and conversion paths for overseas businesses entering China.
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Research
AI Customer Loyalty: How to Improve Retention and Trust
A practical framework for diagnosing churn, choosing an AI retention use case, and measuring results without losing trust.
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