Advertising case studies and research

Campaign evidence and marketing research for international growth teams.

RESEARCH ANALYSIS · 29 OCTOBER 2026

AI Customer Loyalty: How to Improve Retention and Trust

Diagnose customer churn, choose a practical AI retention use case and measure results without losing trust.

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B2B · TENCENT · XIAOHONGSHU · 14 OCTOBER 2026

How do Tencent and Xiaohongshu image ads compare for B2B lead generation?

Tencent Ads vs Xiaohongshu advertising in China: 46 B2B image-ad units spending over RMB 500, real creative examples, lead costs and a practical test plan.

Read the case study ↗Tencent vs Xiaohongshu Image Ads: B2B Advertising in China